Privacy Policy
Last Updated: 17/06/2024
Birdie Box is on a mission to aid people living with different forms of memory loss. Our goal is to help the users of Birdie Box App to collaborate with the family/friends and caregivers on their memory loss journey from onset to end-of-life care. Birdie Box also works closely with research organisations, medical device companies, non-profit companies, and other research institutions (“Partners”) to help them find new/better innovations to improve the quality of life for people living with memory loss and their caregivers. Interested users of the Birdie Box App and Birdie Box Website have the opportunity to sign up for our newsletters. We are committed to providing our website and app users a safe and secure user experience. This privacy policy is also incorporated into the Birdie Box App (for iOS and android) and describes the personal information we collect, how we use it, with whom we share it.
Before you use or submit any information through or in connection with Birdie Box, please carefully review this Privacy Policy. By using any part of Birdie Box (website, ios app, android app, or other services we provide), you consent to the collection, use, and disclosure of your information as further outlined in this Privacy Policy.
We reserve the right to modify this policy at any time, and without prior notice, by posting an amended Privacy Policy and terms on this website. We encourage users of our services to review this policy periodically for any updates.
Information we collect
We collect anonymous mobile phone/computer information to be able to provide the main service of this site,www.BirdieBox.ai. We collect personally identifiable information from you when you register for our android/iOS app and/or when you register for our newsletter. Your personally identifiable information is kept confidential and will never be disclosed unless we are required to do so by law. We collect location data and protect your location data when you use our app. We do not share this information except as described in this policy (the “Privacy Policy” or “Privacy Statement”):
What kind of information do we collect?
- When you register for the Birdie Box android or the iOS App, you provide us with your profile/contact information, i.e. your name, email address, age group, username, password, phone number and other registration information. You may also enter into our system health information, i.e. if you have been diagnosed with a specific health condition. We also process personal information for your use of the app: the results you obtain from the memory bank or AI integration, for example.
- When you register with us, on the questionnaire page, we may ask you to provide us with your name, email address, phone number (To directly make a call to invited users), age group, and information relating to your medical conditions and history.
Birdie Box limits the collection and processing of personal and medical information to what is necessary to fulfil the purposes for which it is to be used.
All other information collected from you may be used and shared with third parties on an anonymous or aggregated basis only. Your personally identifiable information is stored in our databases. You can access, modify, or permanently delete your records at any time. With your consent, we may contact you from time to time about Birdie Box’s services that may suit your profile, introduce new products, share educational materials, surveys and for other reasons supporting our mission of aid people living with memory loss.
Birdie Box may contact you via equivalently secure registered third-party platforms, email, SMS, or social media. Birdie Box does not exchange personally identifiable information through/via social media – nor do we sell or share your personally identifiable information with social media channels.
PLEASE NOTE THAT YOUR RELATIONSHIP WITH FACEBOOK OR GOOGLE OR ANY OTHER THIRD-PARTY WEBSITE IS GOVERNED SOLELY BY YOUR AGREEMENT WITH SUCH THIRD-PARTY WEBSITE.
By accessing or using this Site as well as our Android or iOS App you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Site and our App after we make changes are deemed to be acceptance of those changes, so please check the policy periodically for updates.
You can opt-out of this service at any time and can choose to not use the Site or the App.
How we use your location data
At Birdie Box, we value your privacy and are committed to protecting your personal information. This Location Policy explains how we access, use, and protect your location data when you use our app.
Accessing Location Data
Our app accesses your device's location data to provide certain features and improve your user experience. Specifically, we use location data for the following purposes:
Use of Location Data
We do not share, sell, or rent your location data to third parties. The location data collected by our app is used solely for the purposes mentioned above and is processed in accordance with our Privacy Policy.
Protecting Your Location Data
We take the security of your location data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, and destruction.
User Control
You have the option to enable or disable location services at any time through your device settings. If you choose to disable location services, some features of our app may not function properly.
Changes to This Location Policy
We may update this Location Policy from time to time. Any changes will be reflected on this page, and we encourage you to review it periodically to stay informed about how we are protecting your location data.
Accessing Location Data
Our app accesses your device's location data to provide certain features and improve your user experience. Specifically, we use location data for the following purposes:
- Ensure the safety of individuals with memory loss in case they wander off.
- Ensure that if you move beyond a 5-mile radius from your current location, a message will be automatically sent to your next of kin (as specified in the app) to check up on you.ext of kin (as specified in the app) to check up on you.
- Provide location-based service recommendations for individuals with memory loss and their carers.
- Enhance navigation features by mapping your favourite places and linking memories to those locations for an improved user experience.
Use of Location Data
We do not share, sell, or rent your location data to third parties. The location data collected by our app is used solely for the purposes mentioned above and is processed in accordance with our Privacy Policy.
Protecting Your Location Data
We take the security of your location data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, and destruction.
User Control
You have the option to enable or disable location services at any time through your device settings. If you choose to disable location services, some features of our app may not function properly.
Changes to This Location Policy
We may update this Location Policy from time to time. Any changes will be reflected on this page, and we encourage you to review it periodically to stay informed about how we are protecting your location data.
Children Under the Age of 13
Our website and app is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Site or App. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or App or on or through any of its features, and do not provide us with any information about yourself. If we learn we have collected or received personal information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@birdiebox.ai.
Why do we collect your information?
Most of the Site’s services, such as browsing through our content about memory loss, information regarding memory loss, blog posts, and so on, do not require any form of registration or identification. You can freely visit our web pages without telling us who you are. However, some of our other services, such as using the Birdie Box android or iOS App or inquiring for specific information, do require that you provide your personal details, including but not limited to name, email address, and other information. We process your personal information because it is necessary to provide you with the services in the Birdie Box android & iOS App, e.g. family collaboration, memory bank, reminders, etc. We may also use your email address to contact you and introduce new products or to otherwise share additional materials supporting our mission of aiding people living with memory loss.
Birdie Box does not sell and will not share your personal data without your consent. Birdie Box only shares your personal data (name) within the capacity of sending a request to your invited users. We do not use your personal information for any other reason.
You give us your consent
When you register to use the iOS or android app of Birdie Box, you consent to collect your personally identifiable information. You will receive information about what you are registering to receive and how we plan to use your personal information. We also offer you the option of opting out or “unsubscribing” anytime, or receive additional information from us.
How sharing your information works
Birdie Box will not share your personal information with third parties except as set forth in this Privacy Policy or we have otherwise obtained your explicit consent to do so. You provide your consent to share the data when you select the appropriate option and click “submit” at the end of the eligibility questions or when leaving your email address.
Demographic and medical information you provide to us may be used and/or shared with third parties in anonymous and aggregated form only.
Birdie Box requires third parties to whom it discloses personal data to protect personal information using substantially similar standards to those required by Birdie Box. There may also be instances where Birdie Box may be required to share your information with third parties who have not been retained by us (directly or indirectly), as ordered or directed by courts of law or other governmental agencies.
Birdie Box may also share your personal information in the following circumstances: to our affiliates, provided their use and disclosure of your personal information will be subject to this Privacy Policy; to third-party vendors, service providers, contractors, advisors, and agents who perform functions on Birdie Box’s behalf, and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which Birdie Box discloses it to them; and to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganisation, dissolution or other sale or transfer of some or all of Birdie Box’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Birdie Box about our Site, Apps and customers is among the assets transferred.
How we protect your information
We apply appropriate technical and organisational standards to protect against unauthorised or unlawful processing of personal data. All personal data created by you is transmitted using SSL (Secure Socket Layer) standard, plus we use an encryption algorithm and firewalls to keep your data secure. However, no system can be 100% secure, and despite our efforts, there is always a risk of unauthorised access to your personal data. In the event that personal data is compromised as a result of a breach of security, we will promptly notify those persons whose personal data has been compromised. We also urge you to choose a strong password for your user account as well as protect this password.
Collection of Mobile Phone Information
When you visit our website, we do not collect any personally identifiable information about you without your permission. However, we do collect information about you if your mobile phone is set to allow that type of collection. This includes Cookies and IP address. You can turn off the ability to collect some of this information from your mobile phone or device settings.
This type of information allows us to evaluate interest in our website and perform other market research analytics. It also allows us to track visitors to our website based on website advertisements about Birdie Box's services. Please see our Cookies Policy to learn more about our use of Cookies.
How long do we keep your data?
We keep your account information for as long as your account is in existence. When you delete your account, we will delete your personal data from our system. We will also delete your personal data on request. You can delete your account by sending us an email to info@birdiebox.ai.
Your rights under the GDPR (UK & European Union)
This Privacy Policy is in compliance with the GDPR, acknowledging your rights as users of Birdie Box, an application designed for individuals with memory loss:
- Your right of access: You can request a free copy of your personal data stored in connection with your account.
- Your right to data portability: You have the right to receive the information you've provided in a structured, commonly used, and machine-readable format for transmission to any person you choose.
- Your right to rectification: If you believe any information is inaccurate or incomplete, you can request corrections or completion.
- You can withdraw your consent at any time, particularly concerning the processing of your health information.
- You also have the right to block or delete your personal information, especially when withdrawing your consent.
- To access, update, or delete/withdraw your personal information, please send an email to info@birdiebox.ai.
To access, update, or delete/withdraw your personal information; please send an e-mail to info@birdiebox.ai.
Birdie Box may require you to provide additional information necessary to confirm your identity before we comply with any request made by you.
How to Contact Us
If you have any questions about our Privacy Policy, please email us at info@birdiebox.ai.
You can also contact us through our website: https://birdiebox.ai/contact